Rudy Project announces its must-see exhibit in Hall 1 at SILMO - the industry’s international trade fair to be held in Paris from October 30 to November 2.
Rudy Project, the market leader in the production of technical sport sunglasses, and Shamir Optical Industry, a global company with headquarters in Israel and branches in Europe and in the United States, have joined forces in an exceptional partnership to produce the brand new ImpactRX photocromic sunglass lenses with an anti-reflective coating that provide the most advanced optical technology available along with a lifetime guarantee.
The SILMO international trade fair (scheduled in Paris from next October 30 to November 2) will be an invaluable opportunity to demonstrate the strong alliance between Rudy Project and Shamir, a world giant in the field of cutting lenses using totally innovative technology (free-form digital surfacing). Rudy Project will take advantage of this attractive setting to display the new ImpactRX line on the shelves of the stand that the Italian company has prepared in Hall 1 of the center located on the banks of the Seine River.
Studied in collaboration with specialized optical laboratories, the ImpactRX lenses, loyal to the claim “Impact RX, Revolution in RX Sports,” are the fruit of years of research and field testing with professional athletes.
Guaranteeing safety and absolute vision comfort, these lenses are unbreakable for life and allow wearers to see close up or far away without any interruption in outdoor sporting activities. In addition, they can be personalized with high corrective factors as well as mounted on frames of various types.
They are ideal for the optimal management of any lighting condition during any type of sporting activity, with a laser-engraved signature that proves their authenticity. In addition, the ImpactRX Clear, Red, Golf&Tennis sunglasses darken with increased light intensity, allowing wearers to manage light levels at any time of the day and under any weather conditions. The Clear lenses are transparent, but can darken in just a few seconds; the Red lenses are recommended for days of variable weather and the Golf&Tennis lenses provide increased control of light on the green.
Rudy Project crossed the finish line when Shamir came on board and decided to collaborate, providing ImpactRX with its state-of-the-art machinery and joining the mission developed by Rudy Project from 1985 to today: the combination of technological research and unmistakable style to develop increasingly more practical and innovative products in the sports and optical sector that can satisfy the demands of all athletes. This kind of philosophy has made RP the leader in Europe with the top-of-the-line production of technical sunglasses and goggles, but also sport accessories to extend the brand name such as watches, clothing and handbags, for a total of an additional 5,000 items.
In the picture Mr. Cristiano Barbazza (left), president of Rudy Project and Mr. Eyal Hayardeny (right), CEO of Shamir Optical Industry.
Discover more at
www.rudyproject.com/impactrx
